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Published by Kobunsha, JJ magazine
is maybe the most important fashion magazine for women in Japan. You could
think of it as the mother of magazines that focus on portraying
"affordable" fashion. It could be were Conde Nast got the idea to publish Lucky
magazine.
A JJ magazine weight about 1.5 kgs
and it's filled with expensive fashion for young Japanese girls who still live
with their parents and have a job which allows them to afford brands like
Gucci, Chanel and Buiton bags.
You can pick a JJ on any japanese
newstand for about 620 yen (6.00 USD aprox.)
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